Treatment Pad is a before and after cosmetic photography application that uses artificial intelligence to help generate photographs accurately and quickly. It uses algorithms that line up facial features, such as the eyes, nose and lips and in an instant, produces a cropped aligned photograph.
It is currently being used by hundreds of clinics globally proving its much needed placement in the cosmetic market.
In this article, we discuss 5 ways that using the application will help to boost your cosmetic clinic.
1. Time Saving
Gone are the days of spending hours after clinic editing photographs to show patients or indeed uploading on to social media.
Our clinical lead, Dr Nora is a strong advocate of this, ‘I used to spend so much time editing photographs before Treatment Pad was available so that I could show my patients their progress after a treatment. Now I can literally press one button and in a matter of a second (if that!) the editing is done for me. I have my evenings back’.
Treatment Pad is simple to use and with the inbuilt camera view and camera angle detections that are seen on screen, taking a good picture is very possible. This is vital when trying to maintain the correct angles on a photograph, because taking a photograph too high or too low can accentuate certain features of the face and cause a misrepresentation of the treatment. Once the photographs are taken prior to the treatment, an after photograph can be taken using the same camera angles, helping to preserve the accuracy of the image.
With the touch of a button, the images are aligned according to facial markers, zoomed in and can be ‘locked’ into position, helping the client “see” the difference between the images.
Images can then be stored to the patients dedicated album locally and accessed at a later date if needed.
Traditional layout applications require a lot of manual input with cropping and zooming performed by the user. Any slight movement of the fingers can change all of the hard work that was done. This was definitely a frustration for Dr Nora ‘I used to use a very popular layout application, however, when I thought I was semi-happy with the result, I would lift my finger off the screen and then bam, my hard efforts of the past 20 minutes would be undone’.
Not only does the easy and simple in-app editing process save time for the clinician, it also saves time for the client. They are no longer having to return at a later date to see their images, nor are they watching the practitioner patiently to edit their before and after pictures, which can sometimes cause concern, particularly if the process takes a few minutes. Often clients in this situation may feel that something is wrong, or may not fully understand that editing can take time and they may feel that the pracitioner is using a Photoshop to alter their image to show a result. All of these feelings from the client may lead to a lack of confidence.
However, with Treatment Pad, images can be generated in front of the client and shown immediately. In fact our clinical lead Dr Nora has had many such clients comment on this, ‘When I show my clients the app and how I generate their photographs using one button, so many of them have commented on how “clever” the app is and how fast it is at producing their results, needless to say they are all so impressed with the process as well as their treatments, so it’s a big selling point for me’.
Additionally, if less time is being spent in front of the client editing photographs, more time can be allocated to the client during a treatment. This allows for the practitioner to provide extra care and has a positive impact on the visit.
2. Clear Results
Having a clear before and after photograph is especially important when show casing your work, whether directly to the client or on social media. In fact several countries have strict rules and regulations about the advertising of cosmetic photography in that it should be accurate and well represented. It is too common to see photographs circulating on social media with one picture more zoomed in than the other, giving an altered representation of the treatment performed. In addition, lighting, camera angles and background play a key part in the accuracy of such images.
Treatment Pad uses an inbuilt real time camera with camera angle analysis to aid the user to take an accurate and consistent photograph, whether this is 90 degrees, 45 degrees and so on. This feature is particularly useful when taking the after photographs. The split screen view feature of the application allows the user to see the before image whilst they are taking the after image to ensure accuracy and consistency. In addition, the background of the image can be turned off, reducing the amount of ‘noise’ in the image, helping to keep focus on the face. These features, in turn, help to produce an excellent quality comparison to show to the client.
When the client is shown their treatment photography, they are met with a clear photograph that can be zoomed in by the user to show a particular focus area of the treatment which clearly demonstrates the changes made.
As our users have described, when a client is presented with such clear results, they have more trust in the clinician and are more likely to return for further treatments. These simple yet important factors help to improve the relationship between the client and the practitioner, aiding in increased sales and satisfaction, allowing for word of mouth recommendations.
3. Customisation
Some of the advanced features of Treatment Pad include the ability to customise the generated images of the treatments. Pre-saved templates can be populated to include a brand name, blurring, text and colours to the images. Treatment Pad has the option of 5 pre-saved templates that can be accessed using the toggle button option, helping to save the practitioner time. If a clinician would like to customise another template or to simply edit a photograph, the additional features can be accessed easily. Watermarks can be made to place on the image, different fonts, text sizes and colours can be applied as well as using blur boxes to anonymise certain features of the photograph as desired. These customisations are then saved onto the patients image in their dedicated photo album which is stored locally on the ‘Photos App’ on their device.
4. Social Media
Seldom would you find a cosmetic clinic that does not advertise on social media. Social media can be used as an effective tool to advertise to prospective clients, it can be used to showcase a clinic’s work and help to reach a large target market. Therefore, the use of social media for many clinics is vital for their success. Of course, advertising and the use of social media should always be checked with the regulations in your country of practice and images should only be shared with the permission of the client. Once such permissions are achieved, Treatment Pad can help to boost your client reach by providing easily editing photographs that can be saved onto your device locally and uploaded to social media. Treatment pad helps to achieve uniform and consistent images that are accurate in layout, background and angles. Allowing for a clean and trustworthy aesthetic to the clinic.
A number of our clinics using Treatment Pad upload their images to social media and it is simple to see the difference, images are clear, represented well and are harmonious with one another.
Finding a ‘poor’ before and after image is easy to find on social media, one of the images may be bigger than the other, the angle may be incorrect, the background may be too distracting and on the whole the picture is not represented well, leaving potential clients to be confused on what treatment was performed.
Treatment pad helps to navigate through these issues, helping you as the practitioner to reduce these uncertainties and thus aiding your success in your clinic.
5. Others Devices Can Use the Same Subscription
Treatment Pad is based on a subscription model. The basic features are free to use. Unlocking the more advanced features, such as the camera, and removal of the watermark are provided on a monthly subscription.
The subscription can be used on other devices, which at present, Apple allows this to be 10. Therefore if there are other users in the clinic, they can all benefit from producing clear and consistent results with their clients helping to improve the clinic brand and trust.
With these 5 top tips, Treatment Pad can help your clinic save time and resources. It can aid to gain trust in your clients and provide you with the ability to reach a larger target population on social media platforms. When used correctly, Treatment Pad, can be a great tool in your clinic to help to boost your business.
Click here to try Treatment Pad for free and if you have any further questions or comments, drop us a line.
